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This paper aims to analyse the general trend of a funding scheme of civic education over the past 30 years in terms of the number of projects and the amount of their subsidies, the targeted groups, the content of the activities and the nature of the grantees.

Using statistical data of sponsored projects over three decades and interviews with ten informants.

There has been a shift in the concerns and priorities of these projects. Through the incentives and by setting the themes for funding, the government has regulated the civil society’s involvement with civic education and helped to fashion the officially endorsed values. But it is no longer effective to mediate state–civil society relationship and to cope with the new political scenario.

This paper demonstrates the changing state–civic society relationship over the years with a solid large-scale database. This study advances the knowledge about public funding projects related to citizenship education in particular and sponsorship as a means of governance in general.

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.